by KenMcEntee
One day while working for a Cleveland roofing contractor, Doug Coyne was dispatched to write an estimate for an elderly couple in Brunswick.
“The first thing that caught my attention as soon as I pulled into the driveway was that the roof looked to be in pretty good shape,” Doug recalls. “I walked around the house and found that one shingle had blown off.”
The customers noticed the same thing and concluded that it was the start of a bigger problem. They played right into the hands of two companies that preceded Doug’s visit to the home.
“They both wrote estimates for a whole new roof,” Doug says. “Unfortunately, I can’t say I was surprised. The couple confirmed that the roof was only about six years old. I didn’t see any other problems with it, so I took five minutes to replace the shingle and didn’t charge them for it.” The visit paid off in terms of personal satisfaction—and in new business. The appreciative couple eventually referred three new customers to Doug. “What goes around comes around," says Doug, a 30-year veteran of the roofing and siding business who recently established Price Rite Roofing & Siding.
Doug, who also is a Navy veteran, isn’t just an estimator and salesman. He’s spent most of his career on top of roofs, installing shingles. “To really get to know a product, you have to work with it,” he reasons. He’s also gotten to know a lot of roofing contractors and how they operate.
“That’s why I want to be different,” he emphasizes. “I’m not looking to break the bank with one-time sales. I know customers, too, and if I do a quality job at a fair price, I know they’ll call me back next time they need something done.”
Price Rite focuses on roofing and vinyl siding installation, but also installs replacement windows, gutters and even does light construction, like decks. They also pressure wash roofs that have been invaded by black algae.
